Invest in Proven Founders,
Not Unproven Projects
Serial entrepreneurs with a 13-year partnership. We've built market-leading businesses from zero twice. Now we're committing the next 15 years of our entrepreneurial output to one company: Ertad Family.
The Founders in Numbers
Why Invest in Founders?
Y Combinator research shows that while only 5% of companies become unicorns, 11% of founders create unicorns during their career. Founders outlive companies.
Proven Execution
Built market-leading businesses from zero. Twice. In 3-year timelines.
Anti-Fragility
Two bankruptcies → Two 6-month recoveries → Stronger strategy each time.
Family Stability
13-year marriage, 3 children, permanently aligned incentives. No founder disputes.
Learned Focus
We've built small. We know the difference. We only build big now (TAM >$100B).
Portfolio Approach
15 years, multiple ventures, diversified risk. You own our entire output.
Portfolio: Proof of Execution
Our portfolio isn't what we're selling—it's proof we identify opportunities, build teams, and achieve market dominance.
