ERTAD
AI-native event planning platform. Example of our strategic thinking: only $100B+ TAM, globally scalable, technology-first.
What This Venture Proves
ERTAD demonstrates that we've learned our lessons. We're done building small, geography-constrained, operations-heavy businesses. We now think $100B+ TAM, AI-first, globally scalable from day one.
AI-First Strategic Thinking
We're not just adding AI to old businesses. We're designing platforms native to AI ecosystems (ChatGPT, Claude) with zero CAC distribution. This is strategic foresight, not following trends.
Massive TAM Focus
$517B global wedding industry + broader event planning market. We've learned: only build where billion-dollar outcomes are possible. No more lifestyle businesses.
Global From Day One
No geographic constraints. Software-based, AI-powered, accessible worldwide. We learned from past mistakes: build globally scalable or don't build at all.
Learned What NOT to Build
After years in operational service businesses, we know exactly what doesn't scale: human-dependent, geography-constrained, low-margin models. ERTAD is the opposite of our past mistakes.
Our Strategic Evolution: From Small to Big
❌ What We Built Before
- •Operations-heavy: Human-dependent service delivery, fragile to disruption
- •Geography-constrained: Limited to Georgia market, vulnerable to relocation
- •Low margins: Service economics, linear cost growth
- •Founder-dependent: Business couldn't run without us
- •Limited TAM: Local markets, small addressable opportunity
We achieved market leadership twice with this model. But we learned these businesses can't deliver venture-scale returns.
✅ What We Build Now (ERTAD)
- •AI-powered: Software-centric, automation-first, minimal human dependency
- •Globally accessible: Available worldwide from day one, no geographic constraints
- •High margins: Software economics (85%+ gross margin), scalable
- •Platform-based: Built to scale beyond founders, systems > people
- •Massive TAM: $517B wedding + event planning market globally
This is investor alignment. We only build what can deliver billion-dollar outcomes.
This Evolution Proves Strategic Learning
Most founders repeat the same patterns. We've consciously evolved based on hard lessons. ERTAD isn't just another business—it's proof we understand the difference between lifestyle businesses and venture-scale opportunities.
The Problem
Event and wedding planning is:
- Overwhelming (hundreds of decisions, vendors, tasks)
- Time-consuming (months of research and coordination)
- Expensive (planners charge $3K-$10K+ for full service)
- Fragmented (spreadsheets, Pinterest, random websites)
- Stressful (fear of making wrong decisions, going over budget)
Current solutions (The Knot, WeddingWire) are advertising directories, not planning tools. Traditional planners are expensive and still do manual work.
ERTAD's Solution
AI-native platform accessible through ChatGPT and Claude that:
- Automated venue search based on preferences and budget
- Instant budget calculation and breakdown
- AI-powered vendor matching and recommendations
- Timeline generation and task management
- Natural conversation interface (no complex UI to learn)
Result: Planning time reduced from months to hours. Cost reduced from thousands to subscription fee. Access through platforms users already use daily.
Why "AI-Native" Is a Strategic Advantage
Zero Customer Acquisition Cost
Traditional wedding startups spend millions on Google/Facebook ads. We distribute through AI platform stores (ChatGPT, Claude) where 500M+ users already are. Organic discovery = zero CAC.
Natural User Experience
Users already talk to ChatGPT daily. No need to learn new apps, interfaces, or workflows. Conversational AI is the interface. Lower friction = higher conversion.
First-Mover in Category
Wedding planning on AI platforms is wide open. We're building the category-defining solution before incumbents adapt. Speed matters.
Network Effects
More users → better data → better AI recommendations → attracts more users. Classic network effect flywheel, but on AI platform layer.
Platform Distribution Leverage
ChatGPT/Claude handle user acquisition, hosting, payments. We focus on product. This is like building for iOS App Store in 2008—platform leverage is massive.
This Proves Strategic Foresight:
We're not just building wedding software. We're positioning for the AI-native platform shift. This is strategic thinking about where technology is going, not just where it is.
Revenue Model: Multiple Streams, High Margins
Vendor Commissions
15-20% commission on bookings (venues, photographers, caterers). Platform facilitates transactions, we take percentage.
High margin
Premium Subscriptions
$29-99/month for advanced features, priority support, premium vendor access. Recurring revenue.
Very high margin
Enterprise/API
White-label solutions for venues, wedding agencies, hospitality businesses. B2B revenue stream.
Highest margin
85%+
Gross Margin Target
$517B
Global TAM
Global
Day One Reach
Capabilities ERTAD Demonstrates
Strategic Learning
We've built small. We know the difference. We consciously chose to only build big. This is learned discipline.
Technology Foresight
AI-native platforms are the future. We're building for where the world is going, not where it was. Early mover advantage.
Distribution Innovation
Zero CAC through AI platform stores. We understand leverage: let ChatGPT/Claude acquire users, we focus on product.
Market Selection
$517B TAM, massive pain point, incumbent solutions weak. We pick battles we can win in markets that matter.
Business Model Design
Multiple revenue streams, high margins, recurring revenue. We understand unit economics and path to profitability.
Scalable Architecture
Software-first, AI-powered, globally accessible from day one. No human bottlenecks, no geographic constraints.
The Bottom Line
ERTAD isn't what we're asking you to invest in. It's proof that we've learned the lessons most founders never learn:
- • We've built small. We know what it looks like. We only build big now.
- • We've built geography-constrained. We know the pain. We only build globally scalable now.
- • We've built human-dependent. We know the limitations. We only build software-first now.
- • We've built low-margin. We know the trap. We only build high-margin now.
- • We've succeeded AND failed. We know what works. We're "vaccinated" against past mistakes.
This is investor alignment.
You want founders who've learned from mistakes and won't repeat them. You want founders who understand the difference between lifestyle businesses and venture-scale opportunities. You want founders who think $100B TAM.
That's us now. ERTAD proves it.