SAMI
The Uber for event coordinators. On-demand marketplace connecting event organizers with qualified day-of coordinators instantly.
What This Venture Proves
SAMI demonstrates our ability to identify marketplace opportunities, understand two-sided network dynamics, and apply proven business models (Uber) to underserved verticals.
Market Opportunity Recognition
Wedding and event coordinators are in massive demand but supply is fragmented, inconsistent, and hard to access. We identified a clear pain point on both sides of the market.
Marketplace Design
Understanding two-sided marketplace dynamics: supply (coordinators), demand (event organizers), quality control, pricing, and network effects. We know how to build platforms, not just products.
Proven Model Application
Taking successful business models (Uber, Airbnb) and applying them to untapped verticals. We don't reinvent wheels—we identify where wheels are missing.
B2B + B2C Strategy
Built for both direct consumers (couples, event organizers) and enterprise clients (wedding agencies, venues). We understand multi-channel go-to-market strategies.
The Problem
For Event Organizers:
- Last-minute coordinator cancellations create disasters
- Hard to find qualified, reliable coordinators quickly
- No transparency on pricing or availability
- Quality varies wildly—no verification or vetting
- Booking process is manual, slow, and stressful
For Coordinators:
- Inconsistent bookings and irregular income
- Hard to find new clients outside personal network
- No platform for reputation building
- Pricing negotiation is time-consuming
Our Solution
For Event Organizers:
- Instant booking: Find coordinators in minutes, not weeks
- Vetted professionals: Every coordinator screened and verified
- Transparent pricing: Clear rates, no hidden fees
- Quality guarantee: Emergency backup support system
- Reviews & ratings: Make informed decisions
For Coordinators:
- Steady stream of bookings
- Fair marketplace pricing
- Build reputation through reviews
- Flexible scheduling and availability control
Why Marketplaces Are Hard (And Why That Proves Capability)
Challenge:
Chicken-and-Egg Problem
How We Solve It:
You need supply (coordinators) to attract demand (clients), and demand to attract supply. We understand cold-start strategies and how to bootstrap two-sided networks.
Challenge:
Quality Control
How We Solve It:
Marketplace reputation lives or dies on quality. We built vetting processes, training systems, and emergency backup protocols to ensure consistency.
Challenge:
Pricing Mechanisms
How We Solve It:
Dynamic pricing, surge pricing, transparent fees—marketplace economics are complex. We designed pricing that works for both sides.
Challenge:
Trust & Safety
How We Solve It:
Verification, background checks, insurance, dispute resolution. Building trust between strangers requires systems and policies we know how to implement.
Challenge:
Network Effects
How We Solve It:
The more coordinators, the better for clients. The more clients, the better for coordinators. We understand how to accelerate positive feedback loops.
Market Context
Events Industry: $1.1T global market including weddings, corporate events, festivals, conferences
Wedding Coordination: $13B market in US alone, growing 4-5% annually
Gig Economy: Proven demand for on-demand professional services (Uber, TaskRabbit, Thumbtack)
Opportunity: Event coordination is still fragmented, offline, and ripe for platform disruption
SAMI proves we can identify proven business models (Uber), apply them to underserved verticals, and understand the complex dynamics of two-sided marketplaces. This is strategic thinking, not just technical execution.
Strategic Capabilities Demonstrated
Pattern Recognition
Uber for X isn't always viable, but we know when and where the model applies. Event coordination has the right characteristics: fragmented supply, urgent demand, trust requirements.
Vertical Selection
We didn't try to build Uber for everything. We picked a vertical with actual demand, clear pain points, and willingness to pay. Strategic focus, not spray-and-pray.
Multi-Sided Thinking
Understanding both sides of the marketplace—their needs, incentives, economics. Building products that work for multiple stakeholders simultaneously.
Scalable Operations
Marketplaces require operational excellence: onboarding, vetting, support, quality control. We built systems that scale beyond founder involvement.
The Bottom Line
SAMI isn't what we're asking you to invest in. It's proof that we understand:
- • Marketplace dynamics and two-sided network effects
- • How to apply proven business models to new verticals
- • Quality control and operational systems at scale
- • Multi-stakeholder platform design
- • Cold-start strategies for chicken-and-egg problems
- • B2B and B2C go-to-market execution
Marketplaces are notoriously hard to build. SAMI proves we understand what makes them work—and what makes them fail.