Founded by Dimitri & Inna Ostashenko
Married 13 years. Business partners 13 years. Parents to 3 children.
Battle-tested entrepreneurs with a proven track record of building market leaders from zero.
A 13-Year Partnership Built on Complementary Strengths
Dimitri and Inna Ostashenko have been building businesses together since 2012. What started as a professional partnership evolved into marriage, family, and a shared commitment to entrepreneurship.
Dimitri Ostashenko
Product & Technology
- • Full-stack AI & software engineer
- • Product architecture and strategic vision
- • Technical leadership and system design
- • Focus: Building scalable global technology
Inna Ostashenko
Operations & Growth
- • Operational excellence and process optimization
- • Business development and client acquisition
- • Team building and management
- • Focus: Execution discipline and market penetration
The Result:
A founding team with no gaps. Technical innovation meets operational rigor. Strategic vision meets tactical execution. No founder disputes, permanently aligned incentives.
Proven Builders of Market Leaders
We don't just launch ventures. We build them to market dominance.
Market Leadership #1 (2015-2022)
Built service business from zero to #1 market position in 3 years
Market Position
#1 in niche within 36 months
Team Size
40 people at peak
Business Model
Service operations demonstrating team-building capability
Outcome
Achieved market leadership through operational excellence
Market Leadership #2 (2016-2022)
Built service business from zero to #1 market position in 3 years
Market Position
#1 in niche within 36 months
Team Size
40 people at peak
Innovation
Developed proprietary conveyor-belt service model
Outcome
Achieved market leadership through systematic scaling
Combined Peak Performance:
• Total team across ventures: 80 people
• Management structure: Hired C-level executives, managed as portfolio
• Geographic footprint: International operations (Georgia primary market)
• Funding: 100% bootstrapped growth, no external capital
Lesson Learned:
We know how to identify opportunities, build teams, create systems, and achieve market dominance. We've done it twice.
We Don't Just Survive Crises—We Grow Stronger
Most founders quit after one failure. We've failed twice and recovered twice—in 6-month cycles. This isn't a liability. It's proof of resilience, learning speed, and anti-fragility.
2014: Bankruptcy #1
└─ Cause: Early venture in Moscow, inventory mismanagement
└─ Recovery: 6 months
└─ Outcome: Relocated to Georgia, launched new ventures
└─ Lesson: Financial discipline, cash flow mastery
2015-2024: Build Two Market Leaders
└─ Wedding agency: Zero to #1 in 3 years
└─ Accounting agency: Zero to #1 in 3 years
└─ Combined peak: 80 people, market leadership both ventures
2025: Bankruptcy #2
└─ Cause: Geographic dependence, operational vulnerabilities
└─ Recovery: 6 months
└─ Outcome: Strategic pivot to technology-first model
└─ Lesson: Only build globally scalable, tech-driven ventures
2025-2040: Ertad Family (15-Year Commitment)
└─ Focus: Global technology, TAM >$100B only
└─ Structure: Founder Pledge, investor equity in holding company
└─ Goal: Build multiple successful ventures, deliver exceptional returns
Resilience
We don't give up. Ever. Two failures, two recoveries, stronger each time.
Speed
6-month recovery cycles. Most founders take years or never return. We iterate fast.
Learning
Each failure reshaped our strategy. We're "vaccinated" against past mistakes.
Anti-Fragility
As Nassim Taleb writes: "Some things benefit from shocks; they thrive and grow when exposed to volatility." That's us.
Supporting Research:
Founders who have failed and recovered statistically outperform first-time founders. Investors aren't betting on people who haven't been tested. They're betting on people who passed the test.
Why a Family Partnership Is a Strength, Not a Liability
Most startup founding teams eventually fracture over equity disputes, vision conflicts, or life changes. We've already stress-tested our partnership through marriage, parenthood, and business crises.
No Founder Disputes
- • Our incentives are permanently aligned through marriage
- • No equity battles, no personality clashes, no power struggles
- • 13 years of unified decision-making under intense pressure
- • What tears apart most founding teams makes us stronger
Long-Term Commitment
- • 3 children means we're building for decades, not quarters
- • Our family's future depends on our success—we can't afford to quit
- • This isn't a "side project" or "let's see what happens" venture
- • We're all-in, permanently
Stress-Tested Partnership
- • Navigated business cycles + parenting simultaneously
- • Survived two bankruptcies without relationship fracture
- • Managed 80-person teams while raising young children
- • Proven ability to perform under real-world pressure most founders never experience
Complementary Life Experience
- • Balanced decision-making (different perspectives, unified goals)
- • Mature conflict resolution (13 years of practice)
- • Professional support systems in place
- • Self-aware, realistic, grounded
The Bottom Line:
In venture capital, founder disputes are one of the top reasons startups fail. We've eliminated that risk entirely. Our partnership has already survived more stress than most founding teams will ever face.
We're Done Building Small Businesses
After years in operational, geography-constrained service businesses, we've learned what NOT to build. Now we focus exclusively on global technology with massive scale potential.
❌ What We Don't Build Anymore:
- • Operations-heavy businesses (human dependency, fragility)
- • Geography-constrained models (can't scale globally)
- • Low automation (manual processes don't scale without founder presence)
- • Local markets (limited TAM, regional constraints)
- • Service economics (low margins, linear growth)
✅ What We Build Now:
- • Global markets — No geographic limitations, worldwide opportunity
- • TAM >$100B — Massive addressable markets only
- • Technology-driven — AI-first, software-centric architecture
- • High margins — Software economics, not service economics
- • Scalable — Growth without proportional cost increase
Why This Matters to Investors:
Many founders "fish in shallow waters"—small markets, incremental improvements, limited ambition. They're comfortable building lifestyle businesses or local operations.
We're not those founders.
We've already built small. We know exactly what it looks like, how it works, and why it doesn't deliver venture-scale returns. We're not going to waste investor capital—or our prime years—on opportunities that can't produce billion-dollar outcomes.
This is investor alignment:
You want founders who think $100B TAM, not $100M TAM. You want founders who've learned from operational experience and won't settle for "good enough." You want founders who are ready for venture scale.
That's us now.
Three Continents, One Constant: We Build
Russia (Pre-2015)
- • Started entrepreneurial journey
- • Launched initial ventures together
- • Built foundational business skills
Georgia (2015-2023)
- • Relocated as immigrants following geopolitical changes
- • Built entire business empire from scratch in new country
- • Achieved two #1 market positions as outsiders
- • Proved ability to build without existing networks or advantages
Chile (2023-2025)
- • Strategic relocation for family planning
- • Continued venture development remotely
- • Learned critical lesson about geographic dependence of operational businesses
Europe (2025+)
- • Next chapter: Establishing base in European market
- • Access to talent, investors, and global networks
- • Time zone advantages for worldwide operations
- • Strategic positioning for global technology ventures
The Pattern:
Every relocation forced us to start fresh, build new networks, prove ourselves in new markets, and adapt to new environments. Most entrepreneurs can't do this once. We've done it three times.
What This Proves:
- • Adaptability and resilience in unfamiliar environments
- • Ability to build without relying on existing advantages
- • Geographic independence (can build from anywhere)
- • International mindset and cultural fluency
Why It Matters:
Our ventures will be globally focused from day one. We don't need to "figure out" international expansion—we've lived it. We understand different markets, cultures, and business environments because we've built in them.